Raised
On Chaos,
fueled by curiosity.
fueled by
curiosity.
We're a bunch of curious, driven individuals who care deeply about the work we put into the world. What we do sits at the intersection of design, technology, and real human needs. We focus on creating thoughtful, user-friendly experiences that feel intuitive, purposeful, and built to last.
Based in Pune, India, we work closely with startups, companies, and organisations that want to build things with intent, partner with teams across industries and geographies to bring forward-thinking ideas to life; with care, clarity, and a strong sense of purpose.
We're a bunch of curious, driven individuals who care deeply about the work we put into the world. What we do sits at the intersection of design, technology, and real human needs. We focus on creating thoughtful, user-friendly experiences that feel intuitive, purposeful, and built to last.
Based in Pune, India, we work closely with startups, companies, and organisations that want to build things with intent, partner with teams across industries and geographies to bring forward-thinking ideas to life; with care, clarity, and a strong sense of purpose.
Agency
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The F word has always been the most euphemistic way of expressing ourselves in almost every emotion and circumstance. It is so diverse yet so unique that we decided to name ourselves on it. We're a Des-Tech (Design + Tech) studio based in Pune. We believe in smashing the usual, and adding the 'F'un to everything we do.
The F word has always been the most euphemistic way of expressing ourselves in almost every emotion and circumstance. It is so diverse yet so unique that we decided to name ourselves on it. We're a Des-Tech (Design + Tech) studio based in Pune. We believe in smashing the usual, and adding the 'F'un to everything we do.
How We
Think, Build & Partner
01
Our Approach
We listen first. Not just to the brief, but to the business, the people behind it, the constraints, and the ambition driving it. We ask the uncomfortable questions early. It helps avoid designing things that look good but mean nothing. We design with intent. We work on user first policy keeping every stakeholder in mind. From concept to execution. We bridge design and technology. Moving back and forth until both work together, not against each other.
01
Our Approach
We listen first. Not just to the brief, but to the business, the people behind it, the constraints, and the ambition driving it. We ask the uncomfortable questions early. It helps avoid designing things that look good but mean nothing. We design with intent. We work on user first policy keeping every stakeholder in mind. From concept to execution. We bridge design and technology. Moving back and forth until both work together, not against each other.
01
Our Approach
We listen first. Not just to the brief, but to the business, the people behind it, the constraints, and the ambition driving it. We ask the uncomfortable questions early. It helps avoid designing things that look good but mean nothing. We design with intent. We work on user first policy keeping every stakeholder in mind. From concept to execution. We bridge design and technology. Moving back and forth until both work together, not against each other.
02
What Drives Us
We’re driven by work that actually means something. Projects that solve real problems and leave things better than they were before. Curiosity keeps us moving forward, honesty keeps us grounded, and care keeps the work human. We believe design can influence behaviour, build trust, and shape experiences well beyond the screen. That belief pushes us to question assumptions, pay attention to the smallest details, and stay invested long after the first version goes live.
02
Our Approach
We’re driven by work that actually means something. Projects that solve real problems and leave things better than they were before. Curiosity keeps us moving forward, honesty keeps us grounded, and care keeps the work human. We believe design can influence behaviour, build trust, and shape experiences well beyond the screen. That belief pushes us to question assumptions, pay attention to the smallest details, and stay invested long after the first version goes live.
02
What Drives Us
We’re driven by work that actually means something. Projects that solve real problems and leave things better than they were before. Curiosity keeps us moving forward, honesty keeps us grounded, and care keeps the work human. We believe design can influence behaviour, build trust, and shape experiences well beyond the screen. That belief pushes us to question assumptions, pay attention to the smallest details, and stay invested long after the first version goes live.
03
How Can We Help
We work as partners and collaborate closely with startups, growing businesses, and organisations to shape brands, products, and experiences people genuinely enjoy using. We cover the full journey. From strategy and branding to UX, websites, applications, and digital systems. We simplify the complex. Breaking down ideas, systems, and workflows into clear, usable solutions.
03
How Can We Help
We work as partners and collaborate closely with startups, growing businesses, and organisations to shape brands, products, and experiences people genuinely enjoy using. We cover the full journey. From strategy and branding to UX, websites, applications, and digital systems. We simplify the complex. Breaking down ideas, systems, and workflows into clear, usable solutions.
03
How Can We Help
We work as partners and collaborate closely with startups, growing businesses, and organisations to shape brands, products, and experiences people genuinely enjoy using. We cover the full journey. From strategy and branding to UX, websites, applications, and digital systems. We simplify the complex. Breaking down ideas, systems, and workflows into clear, usable solutions.
// Good Design is About Solving Problems //
// Good Design is About Solving Problems //
The WTF! Tribe
The WTF! Tribe
Our work speaks for itself but our clients say it even better.
Anadi Dwivedi
// Founder & Managing Director //
Leads with a clear vision for building brands that perform.
Anadi Dwivedi
// Founder & Managing Director //
Anadi Dwivedi
// Founder & Managing Director //
India
US
China
UK
Iceland
Italy
Switzerland
UAE
Tanzania
India
US
China
UK
Iceland
Italy
Switzerland
UAE
Tanzania
Clients and
Sectors Served
Clients and
Sectors Served
Food & Beverages
Food & Beverages
Food & Beverages
Healthcare
Healthcare
Healthcare
Beauty And Wellness
Beauty And Wellness
Beauty And Wellness
Technology
Technology
Technology
Design For Good
Design For Good
Design For Good
Lifestyle
Lifestyle
Lifestyle
Real Estate and Hospitality
Real Estate and Hospitality
Real Estate and Hospitality
Manufacturing
Manufacturing
Manufacturing
Petcare
Petcare
Petcare
Fintech
Fintech
Fintech