Badger Men's Grooming Range
Badgers represent the essence of masculinity in its raw and pure form. Being courageous, desirous and carefree, they always put their foot down to get what they want. Makers of men's grooming essentials, Badger is a brand offering a range of 'for the beard' products. The brand direction was born out of the belief in unorthodox thinking and direct connection with the community allowed us to create a better design strategy.
Industry
Beauty And Cosmetics
Our Role
Naming, Branding, Positioning, Packaging
Why This Name
It still remains one of the greatest biological mysteries, how badgers have managed to survive through 16 million years of enormous ecological and geological transformations on this planet without giving a damn about anything, literally. What adds to their personalities is that they are least bothered about the consequences of their actions and handle the situations with sheer guts.
Simple Tools
Powerful Results
The brand is all about being woodsy and adventure seeking. We favoured a highly curated aesthetic that would emphasise the 'man' credentials, attentive approach to customer thought process, and clear insights into the tastes of their male clientele.
The Shopping
Experience
Large feature imagery and clear calls to action hold attention throughout the shopping journey. A visually rich eCommerce experience engages the audience as it drives conversion, all while expressing Badger’s approach to its people, specially young men.
