Bellytimber Atta Masala Mix
Disrupting established Indian kitchen narratives by Bellytimber in a category talked about less. We wanted the brand to be full-of. Full of flavor, full of freshness, full of energy, full of excitement, full of inspiration and full of individuality. The Bellytimbers’ design system celebrates the joy of something new and of flavor and food.
Industry
Food and Beverages
Our Role
Branding, Positioning, Packaging
Making Your Roti
Not So Boring
The new packaging design matched what’s inside: Simple, high-quality, and imaginative pre-mixes. We paired hand drawn illustrated elements with clean, modern layouts that emphasizes the premium nature of the product. Because of this approach, brand’s voice became fresher, more fun, energetic, and encouraging, befitting of a brand that packs so much good into a little jar.
Catching The
Right Fish
Being a New-to-Market concept and a plant-based atta mix brand Bellytimber spotted a gap in the market, which was the need for a brand to help everyone enjoy the feel good factor of cooking and making everyday Indian meals more tasty, colorful and nutrition packed.
