Radius Tech Interiors
Radius Tech Interiors approached us to rebrand their identity, creating a new brand expression to appeal to younger consumers and transform the brand into an iconic interiors brand for a digital-first generation. Radius Tech’s new bold design and wider brand identity radiates confidence that goes beyond just interiors to reflect a younger, global generation’s lifestyle and desires and to unlock rich storytelling opportunities. Recreated in geometric silhouettes of measuting instruments, we were asked to keep the multicolor theme of the previous logo, signifying the multiple aspects of construction and interiors Radius Tech serves in. Versatile for use across touchpoints, the lock-up bridges the tension between iconicity and flexibility.
Industry
Construction
Our Role
Re-branding, Website Design & Development, Print Designs
Website URL
www.radiustech.co.in
The
Identity
The new identity of Radius Tech embodies a vibrant colour palette and style guide encapsulating the diversity of works undertaken and the company's rich behavioural knowledge, whilst also creating a balance between technicalities and elegance with future-facing innovation and precision.
The
Touchpoint
Committed to great quality and informed by today’s sensibilities, we curated the website into their style. We reimagined the experience in which website visitors discover and engage with the brand and its offerings.
