The Filling Station Healthy Snacks

With the expansion of the category, the brand needed to differentiate itself with a strong unified voice, while at the same time, move into new offerings and formats to serve broader consumer needs, primarily by an online presence. The Filling Station partnered with The WTF Studios aiming to fulfill these objectives and Unpack authentic expressiveness for the brand that speaks towards the ‘healthier alternatives’ while retaining category codes of snacks being traditional, retro yet fun. We were given a challenge of positioning the brand for newer frontiers with a fresh look by justifying it’s exisiting name.

Industry

Food And Beverages

Our Roles

Re-branding, Packaging, Positioning, E-Comm Website Design & Development
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Packaging
Design System

As the brand caters to the broader age group of audience, the entire range of packs needed to be looked and perceived upon as desi yet informative, traditional yet communicative, classy yet playful.
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E-Commerce
Platform

Since the website and the mobile are the solely responsible for the revenue model, they needed to highlight the entire range of categories and making it an easy to use platform for the end users by adapting and moulding it as per the new brand identity.
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