The Filling Station Healthy Snacks
With the expansion of the category, the brand needed to differentiate itself with a strong unified voice, while at the same time, move into new offerings and formats to serve broader consumer needs, primarily by an online presence. The Filling Station partnered with The WTF Studios aiming to fulfill these objectives and Unpack authentic expressiveness for the brand that speaks towards the ‘healthier alternatives’ while retaining category codes of snacks being traditional, retro yet fun. We were given a challenge of positioning the brand for newer frontiers with a fresh look by justifying it’s exisiting name.
Industry
Food And Beverages
Our Roles
Re-branding, Packaging, Positioning, E-Comm Website Design & Development
Website URL
www.thefillingstation.in
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Packaging
Design System
As the brand caters to the broader age group of audience, the entire range of packs needed to be looked and perceived upon as desi yet informative, traditional yet communicative, classy yet playful.
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