Conceptual Project
Nusantara is a conceptual beverage portfolio inspired by the rich cultural landscape, natural beauty, and craft traditions of Indonesia, with Bali as its central creative influence. Bringing together three distinct brands- Barong’s pre-mixed cocktails, Garuda’s whisky, and Nusa’s wine the portfolio explores how a shared cultural foundation can translate into unique brand personalities across categories.
The key challenge was to create a cohesive brand portfolio that brought Barong’s pre-mixed cocktails, Nusa’s wine, and Garuda’s whisky under one overarching identity while preserving each brand’s individuality. The design process involved translating Indonesia’s rich cultural heritage and Bali’s distinctive visual influences into a contemporary, premium packaging language without relying on conventional tropical clichés. Each range needed its own recognisable character while maintaining a consistent design philosophy that balanced cultural authenticity, modern appeal, and scalability across the portfolio.
Every design element draws inspiration from Indonesia and Bali, translating local patterns, symbolism, textures, colours, and landscapes into a contemporary packaging language. While each brand has its own visual identity and character, they come together under Nusantara through a common design philosophy that celebrates Indonesian heritage through a modern, premium lens. The result is a cohesive yet diverse portfolio where cultural inspiration goes beyond decoration to shape the identity of every bottle.
